Effective communication is 20% what you know and 80% how you feel about what you know.Jim Rohn
JFK and Martin Luther King Jr. These are two prime examples of what Jim Rohn was talking about in his communication quote. I'm sure you can think of a couple speeches when I named those two people. That's because they had such incredible emotion behind what they said. They really felt it. And that's a key to effective communication. How much more profound an impact could you have on your spouse, friends, business associates or prospects if you invested more emotion?